The conversion of Imax theaters with screens larger than 80 feet wide is a transitional step. Imax theaters accounted for more than 20 percent of Pacific Rim's domestic box office, and about 15 percent of Elysium's domestic take, the company said. "It's not our typically fanboy-focused film," he said. In fact, Gelfond continued, Imax generated more than 22 percent of Gravity's domestic box-office gross despite acounting for fewer than 4% of the screens showing the film.
"The success of Gravity also shows there is a place for 3D with the right movie." In a conference call with analysts this morning, Imax CEO Richard Gelfond said taking those AMC theaters digital was a critical part of the chain's recent success with Gravity, which was not provided to Imax theaters on film. "In the U.S., Gravity has generated almost $1 million at Lincoln Square and another $1 million between the TCL Chinese Theatre and the Metreon," Gelfond said. That leaves about 170 film-based theaters in the Imax network worldwide - about 20 of those are commercial theaters that concentrate on mainstream multiplex-style film offerings, while about 150 of them are associated with institutions. Imax told investors that the digital transition is continuing at its big-screen theaters, with AMC's massive Lincoln Square location in New York City and its San Franciso Metreon theater among the most recent to convert.
If you're a fan of the 15-perf/70mm film-based format exhibited on giant IMAX theater screens, you'd best enjoy it while you can. Gravity Will Make $1 Million on Just One NYC Screen
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